by Sören Stamer July 16, 2006 at 11:31 PM

My name is Sören Stamer and I am an Entrepreneur. Actually, I am CEO and Co-founder of CoreMedia and this is my blog. Well, it is not. It is more than that; it is my company's blog. So you will find postings of various CoreMedia colleagues including myself here. We will write about diverse topics from web 2.0 to company development and we share a joint vision: any content, anywhere, in a trusted universe.

Being an Entrepreneur for more than ten years now had definitely some effects on my thinking. I learned a number of lessons about leadership, the importance of a strong corporate culture and my role in it. Today I believe that these are the most important topics for an Entrepreneur anyway.

I tested three hypotheses:
1. A company's corporate culture is its most important strategic weapon.
2 The corporate culture has to be a core part of the company strategy.
3. The CEO's behavior and his or her personality strongly influence the corporate culture. To chance the latter the CEO has to change the first.

If these three hypotheses were valid a CEO has a difficult task to handle: proactively developing his or her personality.

And in fact today I am strongly convinced that these hypotheses are true. So I had to start with myself to make a difference. This insight was the beginning of a very special journey. Stay tuned.