by Sören Stamer May 15, 2007 at 03:36 PM

Being an entrepreneur means being creative. You have to be creative to start your own company. You have to stay creative to keep your company going. And - in a highly complex and dynamic world like ours - you also have to create an environment that nurtures the creativity of everyone involved to stay alive and kicking.

Furthermore, creativity is our only tool to create a desirable future for all of us and all of our children.

But why do most grown-ups lack the amazing creativity of our children?

At TED conference 2006 Sir Ken Robinson made a compelling case to change our education system fundamentally. He says, our existing system undermines creativity, instead of supporting it.

I am pretty confident that you will enjoy his brilliant speech at last years TED conference (Markus, thanks for the hint):

You won't be surprised to hear that Sir Ken Robinson was my personal highlight at IBM PartnerWorld 2007 two weeks ago in St. Louis. Thank you big blue.

Not surprisingly, nurturing creativity in my own company through diversity, open space workshops, Enterprise 2.0 software and our corporate culture is one of my top priorities at CoreMedia to stay competitive. And to be frank, there is always room for improvement but it is really amazing to work in a team where people are able to rediscover their creative power.