InformationWeek writes about Enterprise 2.0 and CoreMedia
by Sören Stamer June 20, 2007 at 06:18 PM
Sharon Gaudin from InformationWeek comments on the Enterprise 2.0 conference in Boston: Enterprise 2.0--Changing Corporate Culture Before Changing The Tech
CoreMedia's way to emphazise more on changing the corporate culture than introducing new technology was well received by most if not all of the people I met. However, it seems to be still an exception. But why?
1 Comments | 0 TrackBacks | Corporate Culture, Enterprise2.0,
Comments
Probably it's because changing cultures is so much harder than introducing another fancy software tool.
This is real hard work, demanding leadership and persistence, which are not equally distributed amongst people.
So even when they nod and agree, most of the times it's only face value. Getting them to act (like e.g. arguing for enterprise 2.0 concepts of any kind in their organization) is by no way ensured.
Posted by: Martin Koser | June 24, 2007 04:54 PM