by Willms Buhse November 01, 2006 at 01:41 PM

Last week I was invited to give a keynote at the mobile content day in Munich. Here's a quick summary of my thoughts (slides here):

More and more content becomes available for mobile phone users. But how can all this be found? Are searches on Google or shopping lists on Amazon really engaging? Technology changes fast, social behaviour takes its time.
By looking back to social behaviour - how did people discover content a decade ago? In two engaging ways:

• either by spontaneous buy by discovering the offering in record stores (maybe triggered by radio or MTV before)
• or by recommendation: a friend tells you about his favourites - and you want them too.

So how can content technology support this social behaviour? I believe strongly in mobile TV and - yes - superdistribution will play a major role in discovery of mobile content. And in both cases DRM interoperability is mandatory to ensure that different content types can be consumed across a multitude of devices in a trusted environment.

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