by Willms Buhse November 01, 2006 at 01:41 PM

Last week I was invited to give a keynote at the mobile content day in Munich. Here's a quick summary of my thoughts (slides here):

More and more content becomes available for mobile phone users. But how can all this be found? Are searches on Google or shopping lists on Amazon really engaging? Technology changes fast, social behaviour takes its time.
By looking back to social behaviour - how did people discover content a decade ago? In two engaging ways:

• either by spontaneous buy by discovering the offering in record stores (maybe triggered by radio or MTV before)
• or by recommendation: a friend tells you about his favourites - and you want them too.

So how can content technology support this social behaviour? I believe strongly in mobile TV and - yes - superdistribution will play a major role in discovery of mobile content. And in both cases DRM interoperability is mandatory to ensure that different content types can be consumed across a multitude of devices in a trusted environment.

by Willms Buhse September 15, 2006 at 10:48 AM

Yiha - Superdistribution is entering the marketing space and goes beyond content protection.

by Willms Buhse September 08, 2006 at 03:04 PM

Last week I participated at a press conference with T-Mobile and Musicload, Europe’s No. 2 music service after iTunes. Together, we presented the world's first fully-fledged OMA v 2.0 solution, developed as a prototype in close collaboration between three Deutsche Telekom's business units - T-Online for fixed line, T-Mobile for the mobile world and T-Systems as technical integrator.
To me, OMA DRM seems to enter a new phase!
The main topic of the presentation was the vision of music without frontiers - sharing of content within family members, and sharing between friends (including rewards - the almost famous “Digital Tupperware” case)
Joachim Franz from musicload was commenting on their anywhere strategy - music on devices from any vendor (except ipods) using the so-called domain concept. The mobile phones used in the prototype were from Nokia... at that moment I was wondering why we all are waiting for a music phone from Apple. Frankly, I am waiting for a Nokia mp3-player without a sim-card. Would make a wonderful bundle with a cheap mass market phone. Or is there already one I don't know of?
Matthias Schröter from T-Mobile (we know each other from various OMA meetings across the world) was sharing his vision on Superdistribution, where users recommend their favorites by sending them via Bluetooth "P2P" to other hand sets.
The interest was bigger than expected - the room was packed with over 60 international journalists, which appeared to be very interested in the idea of open standards for DRM.